2 builders who never spoke to each other

Pick the checkout before it becomes the pitch

The tooling is part of the product's argument, so do not sell a lesson about good experience through a bad one, and do not spend hours writing your own payment integration to save a few points of fees. Ask the provider to shorten the payout schedule before a launch, and expect the fear that nobody will buy to be there regardless.

The method

1. 01

   Ask your payment provider to shorten the payout schedule before a launch instead of leaving a launch-sized balance sitting for a month

2. 02

   Do not sell a product about good user experience through a checkout with bad user experience: the tooling you pick is part of the pitch

3. 03

   Do not write your own payment integration to save a few percent in fees: the hours cost more than the fees

4. 04

   Two features people agonise over before launching, affiliate support and stamping the buyer's name into the PDF, turned out to matter not at all

5. 05

   Accept that the fear nobody will buy does not go away with experience, and launch anyway.

What it returned

• $18,000

  Standard terms paid out monthly; they agreed to seven days and actually paid after three, on an $18,000 balance

• He had considered building a custom Stripe integration after rejecting several plugins and platforms

• He chose a provider that supported neither and concluded both were unnecessary

• Still present before a fourth launch after three consecutive successful book launches

Sources

• 2025 Year In Review | Corey HainesCorey Haines · corey.co · A book that didn’t ship (yet) · 2026-01-01
• My Experience Selling With GumroadNathan Barry · nathanbarry.com · What I love about Gumroad · 2012-10-31
• Self-doubt and launch statsNathan Barry · nathanbarry.com · 2013-05-28
• Done is better than perfect (unless you have imposter syndrome)Cory Zue · coryzue.com · Done is better than perfect (unless you have imposter syndrome) · 2019-06-03