What builders actually did to get products in front of people: 1,682 moves, each traced to the writing it came from and counted by how many people reached it separately. Where they flatly disagree, both sides stay on the page.

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Showing only plays more than one unconnected builder reached. .

11splitsocial · post-launch · 2025 · high · 16 claimsConcentrate on one platform until it worksInstagram took 90 percent of Howell Market's marketing effort, the account got to roughly 500 followers within a few…8splitpricing · pre-launch · 2026 · high · 14 claimsMake them pay before the thing existsOne pre-launch sold 20 lifetime deals within 24 hours off a single tweet, worth $2,000.8splitword of mouth · post-launch · 2026 · high · 12 claimsCheck word of mouth exists before you buildLenny Rachitsky has not seen referrals succeed without strong existing word of mouth. Where they do work, referrals…8agreeseo · post-launch · 2024 · high · 13 claimsMake search the channel that carries the businessSeomator's monthly marketing spend is very low and user acquisition cost is close to nothing, producing 600 to 700…7splitpricing · post-launch · 2023 · high · 23 claimsDecide whether a free tier earns its keepSparkToro reached nearly 40,000 free users in a year and Rand Fishkin names them the number one marketing channel…7agreeproduct · post-launch · 2025 · high · 12 claimsGive away a tool that pulls its own audienceBarilla built Spotify playlists whose running time matches the cooking time of each pasta shape, January 20217splitlanding page · pre-launch · 2026 · high · 16 claimsPut a page up before you build anythingIn 2016 Standuply had 300 teams sign up within a few days on the strength of a landing page alone.7agreeemail · post-launch · 2024 · high · 11 claimsMove the audience you rent onto a list you ownThe site went from a first article in May 2019 to a 19,000-person list within a year, with no ads, no contacts and no…7splitbuild in public · post-launch · 2025 · high · 14 claimsPublish the revenue, including the months it fallsDeacon has been sharing WellKeptWallet's financials for years, including revenue dropping from over $100,000 a month in…7splitpricing · post-launch · 2024 · high · 21 claimsPut a cheap rung below the expensive offerBrennan describes a step ladder from a $49 entry product up to a $1,799 workshop.7splitpricing · post-launch · 2026 · high · 10 claimsUndercutting alone is not a positionKaterra pitched cutting the cost of construction projects, struggled to create real value for clients and could not…7splitpositioning · pre-launch · 2023 · high · 9 claimsDo the boring market homework yourselfThese waitlist figures were assembled by asking founders with long waitlists directly, over Twitter, over email and in…7agreeother · post-launch · 2025 · high · 8 claimsAim at early profit rather than at an exitSparkToro started in April 2020 and was profitable by that September, five months in, with month on month growth around…7agreepricing · post-launch · 2024 · high · 12 claimsTurn the service into a product with a public priceHis messaging framework for software startups was 10% of that year's revenue in its first year and on track for much…7agreecopy · post-launch · 2023 · high · 9 claimsKeep the personality that drives some people offSam Klemens mixes memes and AI art through The Rollup's finance analysis, which sits at a 60% open rate.6splitproduct · pre-launch · 2026 · high · 20 claimsTake many small shots instead of one big betUsed this process himself in 2021.6agreepartnerships · post-launch · 2023 · high · 10 claimsBorrow a bigger audience for one joint projectBrennan Dunn did this for his freelancing rates book after launching to his own list, adding hundreds of subscribers…6splitsocial · pre-launch · 2026 · high · 13 claimsGather the audience before there is a productLil Nas X left college and instead of producing much music lived on Twitter making friends and posting memes, reaching…6splitproduct · pre-launch · 2024 · high · 15 claimsGet it into real hands, or shape it firstPhoenix took roughly six months of nonstop development and shipped to 45 signups and no revenue.6agreeother · post-launch · 2025 · high · 11 claimsPick the two numbers you will actually act onTransistor's trial-to-paid rate sits steadily at 75%, which is why new trials are the company's single lever on revenue.6splitproduct · post-launch · 2026 · high · 11 claimsCap the hours and let the ceiling design the businessClaimed full automation and 99% profit margins as a solo operator.6agreepositioning · pre-launch · 2026 · high · 15 claimsBuild for a market you already belong toJon Buda had built the first version of Simplecast and Justin had been in podcasting since 2012; both had felt how hard…6splitseo · post-launch · 2024 · high · 14 claimsGive away the tool that ranks for the problemCronitor built Crontab, a helper for the scheduling syntax developers can never recall.6splitother · post-launch · 2024 · high · 12 claimsPrice the platform's power to end youAn API repriced to $42k per month forced the sale of two products that were eighteen months old.6agreeproduct · post-launch · 2024 · high · 13 claimsSet the bar for writing code deliberately highDeliberate limits keep Carrd's support volume low enough that AJ's cofounder Donny handles it alone for over 2 million…6agreeproduct · pre-launch · 2024 · high · 11 claimsBuy nothing until there is revenuePhoenix carried all of those costs and returned $0. The founder's next project ran on a $3 a year domain plus metered…6splitpricing · post-launch · 2024 · high · 23 claimsCharge for the result, not the hoursHe puts the ceiling on selling time at roughly 30 to 40 hours a week.6agreecopy · post-launch · 2022 · high · 13 claimsInterview buyers and write the page in their sentencesWitherill lays this out as a seven day plan, with interviews on days one to three.6agreesales · pre-launch · 2024 · high · 9 claimsCharge for it before it existsAlex Rainey took $5,000 in presales for the My AskAI chatbot builder before launch, and it reached $18,000 MRR within…6splitpricing · pre-launch · 2024 · high · 7 claimsCopy the going rate, or refuse to on principleThepresence was priced at the market average of $28 a month for exactly that reason.

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

where they disagree

Concentrate on one platform until it works8 v 8 claims Make them pay before the thing exists13 v 1 claims Check word of mouth exists before you build9 v 2 claims Decide whether a free tier earns its keep11 v 11 claims Put a page up before you build anything14 v 2 claims Publish the revenue, including the months it falls12 v 2 claims

the corpus

plays1,682

claims7,612

articles1,179

authors221