a single source, nothing corroborates it
Bring back a limited edition every year
A seasonal release that disappears and returns on a schedule earns more attention than a permanent addition to the range, because the deadline does the persuading. The recurrence is what turns it into something customers wait for rather than a one-off promotion.
The method
- 01
Build a limited seasonal edition you bring back every year rather than a permanent line extension.
What it returned
- 20
Starbucks' Pumpkin Spice Latte turned 20 in 2023, and reports credit it and other limited seasonal drinks with helping the company post record sales that year.
Sources
- Scarcity - Why We Buy 🧠Katelyn Bourgoin · customercamp.co · 🧠 The Psychology of Scarcity · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in product
- Give away a tool that pulls its own audience7 unconnected
- Take many small shots instead of one big bet6 unconnected · contested
- Get it into real hands, or shape it first6 unconnected · contested
- Cap the hours and let the ceiling design the business6 unconnected · contested
- Set the bar for writing code deliberately high6 unconnected
- Buy nothing until there is revenue6 unconnected