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independenceone source · 1 more author in those circles
standing

contested · 3 claims against 1

applies to

b2b and consumer, no audience needed

assumes a product under $20

mixed results

confidence

medium

evidence

5 claims · 2 articles · 4 receipts

window

2022-12-17 → 2023-09-27

a single source, nothing corroborates it · contested

Sell a small fixed-scope audit as its own product

A cheap, tightly defined review of what the buyer already has is easy to say yes to and only attracts people with a real project. Whether it should be priced or free, and whether it leads anywhere bigger, is contested.

What both sides agree on

  • Treat a gig marketplace as reach you did not have to buy, but expect the fees, the review-count arms race and the inability to differentiate your offer to cap it.

Where this splits

One member gives the audit away deliberately as a lead magnet for larger work, while the operator who sold over a thousand paid ones warns most buyers of a cheap review cannot become clients and refuses to treat it as a funnel.

3 claims against 1

Glen Allsopp

Sell the audit as a paid product itself

  1. 01Charge substantially more for a review that includes the client's own search console data, and make the paperwork to hand it over as light as possible.
  2. 02Open the offer as a charity fundraiser first, so early buyers have a reason to order that has nothing to do with trusting your expertise.
the objection · 1 claimDru Riley

Give the audit away as a lead magnet

Give away an audit of what the prospect already has as your lead magnet, since only people with a real project will take you up on it.

  1. 03Do not build a low-ticket review as a lead magnet for retainers, because most of the people who buy it cannot or should not become clients.

What it returned

  • $5

    The first run asked $5 for a five minute review with everything donated to a Thai dog shelter; demand was heavy enough that Glen Allsopp shut it after 72 hours and it raised thousands of dollars.

  • 1,000

    Glen Allsopp put the same offer on Fiverr and processed only a few dozen orders there, versus over 1,000 sold from a single page on his own site.

  • Glen Allsopp never had analytics access so could not tell whether he was commenting on pages that mattered, yet enough customers offered it unprompted that he believes the higher-priced version sells.

  • Glen Allsopp turned down clients who could afford the work but had too few problems to justify it, and says he never once chased a buyer proactively; the upsell only came when they asked.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

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