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independence3 unconnected
standing

contested · 3 claims against 1

applies to

b2b, no audience needed

assumes $100 and up

confidence

high

evidence

4 claims · 3 articles · 3 receipts

window

2020-04-23 → 2020-08-27

3 builders who never spoke to each other · contested

Pick the route to them that nobody else is using

Before choosing a channel, ask how many other sellers are reaching this person the same way, and take the one where the answer is almost nobody. Judge it on what a customer is worth over time rather than on cost per attempt.

Where this splits

One member automates connection requests and follow-ups at scale on LinkedIn; others argue any automated bulk route is already saturated by the time you reach it.

3 claims against 1

Dru Riley · Harry Dry

Take the outreach route almost nobody else uses

  1. 01Before choosing an outreach method, ask how many other people are reaching this prospect the same way, and pick the route where the answer is nearly nobody.
  2. 02Avoid automated bulk outreach, because hundreds of other senders are already using that exact channel on the same prospect.
the objection · 1 claimChris Frantz

Automate connection requests and follow ups at scale

Instead of paying LinkedIn's ad rates, use Sales Navigator with a browser automation tool to add people in your target segment with a note, then auto-follow up with a light pitch and a call invitation.

  1. 03Judge outreach on expected return rather than unit cost: a laborious gesture such as a bespoke video can pay for itself at a low close rate when each customer is worth a lot over time.

What it returned

  • The saleswoman using this approach closes a third of her cold pitches

  • Custom videos are given as the costly gesture that still clears the bar because lifetime values in high-trust categories are large.

  • Average customer acquisition cost on the platform can run into thousands per customer for most brands.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

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