a single source, nothing corroborates it
Arrange the catalogue as a ladder
Say explicitly which product to start with, which comes next and which is last, so nobody has to work out the sequence for themselves. Every confused email asking how two of your products differ represents many more people who quietly gave up on deciding.
The method
- 01
Arrange your products as an explicit ladder that says start here, then this one, then that one.
- 02
Treat every confused email about which product to buy as representing many more people who never wrote in.
What it returned
Readers asked how two of his marketing products differed and which to start with
Sources
- How too many products can hurt your businessNathan Barry · nathanbarry.com · Confusion · 2014-08-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in sales
- Charge for it before it exists6 unconnected
- Book the buyer calls before you write any code6 unconnected
- Package more of what you own into sellable slots6 unconnected
- Interview customers when sales stall, not buy traffic5 unconnected
- Borrow credibility from the customers you have5 unconnected
- Keep a named list of dream accounts and work it5 unconnected