a single source, nothing corroborates it
Cut the email down to the part that earns a reply
Length is how a good opening gets wasted, so delete the closing pleasantries and anything the reader gains nothing from. Readers recognise the greeting, claim, statistic and call-request shape instantly and bin it on sight.
The method
- 01
Cut the back half of a cold email; length is the most common way a good opening is wasted.
- 02
Delete the trailing lines at the end of the email that carry no information.
- 03
Avoid the standard template shape of greeting, product claim, statistic and offer of a call, because readers recognise it instantly and bin it.
Sources
- The “best sales email ever” from a personalised t-shirt companyHarry Dry · Marketing Examples · Small criticism · undated
- How to write a funny cold emailHarry Dry · Marketing Examples · Poor ending · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in sales
- Charge for it before it exists6 unconnected
- Book the buyer calls before you write any code6 unconnected
- Package more of what you own into sellable slots6 unconnected
- Interview customers when sales stall, not buy traffic5 unconnected
- Borrow credibility from the customers you have5 unconnected
- Keep a named list of dream accounts and work it5 unconnected