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independenceone source
applies to

b2b and consumer, no audience needed

confidence

low

evidence

3 claims · 1 articles · 3 receipts

window

these articles carry no publication dates

a single source, nothing corroborates it

Build the approach around one personal detail

Research a specific interest of the person you want to reach and shape the whole approach around it, including how it physically arrives. Cross-check directories against community threads to confirm the address before anything is sent.


The method

  1. 01

    Before contacting a hard-to-reach person, research a personal hobby of theirs and build your approach around it so you are not just one more request.

  2. 02

    Deliver the ask through a physical object tied to that hobby rather than as a message they can archive in one click.

  3. 03

    Find a public figure's mailing address by cross-checking free directories against community threads before you send anything.


What it returned

  • Tom Hanks is known to collect typewriters

  • The podcast invitation was typed on a vintage typewriter and left sitting in the machine's carriage when it was posted

  • FanMail.Biz and Contact Any Celebrity listed the same address, which Reddit threads confirmed


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in sales

all sales plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.