2 builders who never spoke to each other
Get in the same room as a cluster of buyers
Offer a prospect two date ranges you will be in their city, and once one is booked stack every other meeting you can around it. A trade show does the same job in reverse, putting a face to the company and a demo in front of people who came to look.
The method
- 01
Offer a prospect two specific date ranges you will be in their city; if they pick one, book the flights, then stack 10 or more other meetings around it and host a dinner each evening.
- 02
Go to the trade expo your buyers attend, put a face to the company and demo on the spot.
What it returned
- 2019
The founder attended the Consumer Electronics Show and the All Wireless & Prepaid Expo in Las Vegas in 2019, met prospects, heard their problems and gave quick demos of the point of sale software.
Dan Martell, Ryan Delk and Jayson Gaignard build networks this way while travelling; he admits to doing it once or twice a year rather than monthly
Sources
- Direct Sales for Bootstrapped SaaS Startups: from $1,300 to $725,000 MRRNathan Barry · nathanbarry.com · Get on a plane · 2017-07-06
- Turning a Personal Problem into a $100k/mo SaaSUsman Butt · failory.com · Which were your marketing strategies to grow your business? · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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