a single source, nothing corroborates it
Buy a neglected product instead of building one
Comb a product store for listings with real users, weak monetisation and no recent update, then email the owner and ask whether they would sell. The message costs nothing and businesses in that state often change hands for very little.
The method
- 01
Find acquisitions by cold email: comb a product store for listings with a real user base, weak or absent monetisation and no update in months, then send the owner a short note asking whether they would sell.
What it returned
He uses the Chrome extension store as the hunting ground, and also suggests sites ranked between 20k and 50k on SimilarWeb or Alexa. The email costs nothing to send and these businesses often go for surprisingly little.
Sources
- ⭐️ The different kinds of humble businesses you can build – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · Buying an existing asset vs. building something from scratch · 2020-07-20
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in sales
- Charge for it before it exists6 unconnected
- Book the buyer calls before you write any code6 unconnected
- Package more of what you own into sellable slots6 unconnected
- Interview customers when sales stall, not buy traffic5 unconnected
- Borrow credibility from the customers you have5 unconnected
- Keep a named list of dream accounts and work it5 unconnected