3 builders who never spoke to each other

Collect every request in one place, in their words

Funnel what customers say from email, chat and calls into a single tool and keep the original phrasing, so demand can be ranked by count while you can still read how the need was described. Passive collection works too: a plain form linked from the dashboard framed as a vote, and a short self-select question at signup whose wording you keep testing.

The method

1. 01

   Funnel every customer interaction your staff has into one feature-request tool and keep the requester's original wording, so you can rank demand by count and still read exactly how the need was described.

2. 02

   Collect roadmap demand passively by linking a plain Google Form from inside the product dashboard and framing it as a vote for what gets built next.

3. 03

   Ask people to self select their intent at signup with a short set of options, and treat the wording of those options as an ongoing experiment.

4. 04

   Segment feature demand by who is asking, because a consumer app audience and enterprise integrators of the same technology want different things and averaging them produces a roadmap that serves neither.

What it returned

• 2019

  Six months after adopting productboard, every employee files insights drawn from email, Intercom, Zendesk and sales calls, and it already changed the 2019 roadmap

• A single Google Form linked from the app dashboard gathered feature preferences automatically.

• Podscan signup offers choices such as here for data, for transcripts, for the API, or to search

• Magazine customers asked for linearized loading and page curl, pilots wanted fast search, board members wanted annotation tools, and split screen or page cropping came from the consumer app and effectively never from B2B partners

Sources

• How We Work at PSPDFKit | Peter SteinbergerPeter Steinberger · steipete.me · Feature Planning · 2019-07-03
• Balancing Multiple ICPs: Strategies for Solo FoundersArvid Kahl · thebootstrappedfounder.com · Smart Classification During Registration · 2025-09-19
• How I grew my Shopify micro SaaS to 2000+ users in 40 daysPreetam Nath · preetamnath.com · What's next · 2019-12-29