a single source, nothing corroborates it
Make people ask to be let into the beta
Announce the beta as an invitation rather than an open signup, so the post explaining the work also collects the leads. Everyone who writes in has told you something about their intent before you spend a minute on them.
The method
- 01
Gate the beta behind a request to contact you rather than an open signup, so the announcement post doubles as lead capture.
What it returned
Both the web SDK beta and the PDF Viewer beta team were opened by asking readers to get in touch for an invite
Sources
- Real-time collaboration, Apple, and you | Peter SteinbergerPeter Steinberger · steipete.me · Putting It All Together · 2016-09-08
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in sales
- Charge for it before it exists6 unconnected
- Book the buyer calls before you write any code6 unconnected
- Package more of what you own into sellable slots6 unconnected
- Interview customers when sales stall, not buy traffic5 unconnected
- Borrow credibility from the customers you have5 unconnected
- Keep a named list of dream accounts and work it5 unconnected