a single source, nothing corroborates it

Concentrate hours on the product that already earns

Rather than coasting on the winner while attention goes elsewhere, raise the hours committed to it and work a written list of revenue tests, product changes and marketing. Improvements to a product are additive and permanent, which is what lets the same asset earn far more on far fewer hours than client work ever can.

The method

1. 01

   Give your best-performing product a period of concentrated attention instead of coasting on it, by raising the weekly hours you commit and working a written roadmap of revenue tests, product work and marketing.

2. 02

   Product improvements are additive and permanent, so revenue detaches from hours worked in a way client work never can; keep shipping small improvements and pricing tests and the same product earns far more on far fewer hours.

What it returned

• 283

  Place Card Me took 283 hours for $965.55 in 2017 at $3.33 an hour, then 102 hours for $11,928.40 in 2018 at about $117 an hour, after tripling the templates, adding layouts and paper formats and testing prices continuously.

• Zue had not spent more than eight hours a month on the site since February and set a target of four to eight hours a week, two to four times his historical level

Sources

• A Tale of Two Years: The Struggle between Freelancing and EntrepreneurshipCory Zue · coryzue.com · The magical upsides of building products · 2018-12-26
• Milestones, working for others, and committing to side projectsCory Zue · coryzue.com · The month ahead · 2018-09-03