2 builders who never spoke to each other
Give one narrow group a reason to take the risk
Aim the launch at a single group so the pitch can claim the tool was made for people exactly like them. Early adopters accept an unfinished product when it hands them an edge over their own competitors.
The method
- 01
Launch for one narrow group first so your pitch can say the tool was built specifically for people like them.
- 02
Pitch early adopters on the edge they get over their own competitors, since that is why they accept the risk of an unfinished product.
What it returned
- $1.5k
ConvertKit initially served only bloggers and grew from $1.5k to $100k MRR
He frames the payoff for them as features nobody else has yet or a channel they can win.
Sources
- You’re a little company, now act like oneJason Cohen · longform.asmartbear.com · You’re a little company, now act like one · 2009-08-31
- How Convert Kit grew from $1.5k to $100k MRRHarry Dry · Marketing Examples · 1/ Start with a niche · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in sales
- Charge for it before it exists6 unconnected
- Book the buyer calls before you write any code6 unconnected
- Package more of what you own into sellable slots6 unconnected
- Interview customers when sales stall, not buy traffic5 unconnected
- Borrow credibility from the customers you have5 unconnected
- Keep a named list of dream accounts and work it5 unconnected