a single source, nothing corroborates it
Quote a price for the thing you have not built
When an inbound request describes something that does not exist, name a number and try to close it rather than promising it later. A named buyer waiting on the other side of a transaction collapses work you postponed for months into an afternoon.
The method
- 01
When an inbound request describes a product you have not built, quote a price immediately and try to close it rather than promising it someday.
- 02
A named buyer waiting on the other side of a transaction is a stronger forcing function than any roadmap; work you postponed for months collapses into an afternoon.
What it returned
- $200
Zue invented prices on the spot for a cold inbound email; the buyer chose the $200 per year unlimited tier and paid within hours, five days after the idea surfaced.
Zue had talked about adding subscriptions for months with no progress, then shipped them in about four hours once a real customer needed them.
Sources
- Getting my First Subscription Revenue - in Five DaysCory Zue · coryzue.com · Day 1: My First Lead · 2020-01-16
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in sales
- Charge for it before it exists6 unconnected
- Book the buyer calls before you write any code6 unconnected
- Package more of what you own into sellable slots6 unconnected
- Interview customers when sales stall, not buy traffic5 unconnected
- Borrow credibility from the customers you have5 unconnected
- Keep a named list of dream accounts and work it5 unconnected