2 builders who never spoke to each other

Let people use it before they sign up or set up

Take out the registration screen, the configuration fields and the extra checkout steps so someone can reach the value in one action. Chris Frantz builds tools where typing one thing produces a finished result, Preetam Nath shipped defaults everywhere except the single field a merchant had to fill, and Nathan Barry treats a decision to buy as perishable. Every step you leave in is a place launch traffic stops.

The method

1. 01

   Launch narrow single-purpose tools with no registration step at all, where typing one thing produces a finished result and a shareable link.

2. 02

   Cut first-run setup to a single input by shipping sensible defaults in every other field, so a marketplace install turns into a working install.

3. 03

   Treat an intent to buy as perishable and strip out every step between decision and payment.

What it returned

• Example: upload a logo or type a phrase, see it on merchandise, get a store link, with no signup screen.

• Everything came pre-configured out of the box except the phone number, which was the only thing a merchant had to enter.

• Amazon retains past cards and offers one-click checkout for exactly this reason; he has abandoned purchases because his card was upstairs

Sources

• Somebody Build This #1 - Shopify for the next generation of creatorsChris Frantz · chrisfrantz.com · Individual Tool Templates · 2021-03-16
• Using urgency to increase salesNathan Barry · nathanbarry.com · 2014-03-13
• How I grew my Shopify micro SaaS to 2000+ users in 40 daysPreetam Nath · preetamnath.com · Ranking on the Shopify app store · 2019-12-29