a single source, nothing corroborates it
Sign up the supply side before you chase demand
In a marketplace the worse failure is customers arriving with nowhere to go, so spend the effort on the side that is harder to replace. Andy Bowie ran My Auto Shop with almost no customer marketing at all while signing up garages first.
The method
- 01
In a marketplace, build supply before you chase demand. Customers arriving with nowhere to go is the worse of the two failures.
What it returned
My Auto Shop ran with almost no customer marketing before the pandemic and put the effort into signing up garages first.
Sources
- Building and Growing the Airbnb for Car MaintenanceAndy Bowie · failory.com · Which were your marketing strategies to grow your business? · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in product
- Give away a tool that pulls its own audience7 unconnected
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- Set the bar for writing code deliberately high6 unconnected
- Buy nothing until there is revenue6 unconnected