2 builders who never spoke to each other

Let the first requests decide what you build next

Ship deliberately incomplete and treat the incoming asks as your queue, so nothing gets built before someone has shown they want it. Alex Hillman credits leaving things undone for keeping his opening costs low, and Gregorio Zanon queues every remaining feature behind whatever users need most. The unfinished parts cost nothing until they are asked for.

The method

1. 01

   Launch knowingly unfinished and stay that way, adding each new thing only once a customer has asked for it, so no money is sunk into things that go unused.

2. 02

   After a soft launch, let incoming requests order the roadmap when the team is too small to build in parallel.

What it returned

• Hillman keeps Indy Hall permanently in beta, and credits the willingness to leave certain things undone for keeping opening costs low.

• Popt soft launched roughly two months before the interview, and more tag types, sharing options and platforms are all queued behind whatever users need most.

Sources

• How Much Does It Cost To Start A Coworking SpaceAlex Hillman · dangerouslyawesome.com · 2) How much does it cost to open a coworking space · 2012-01-01
• Tap into smarter notes with Gregorio Zanon, founder of Popt - Ness LabsGregorio Zanon · nesslabs.com · Tap into smarter notes with Gregorio Zanon, founder of Popt · 2025-11-20