a single source, nothing corroborates it

Sell it on calls before you write the sales page

Pitch a handful of people individually and take their preorders first, so the page you eventually write answers the objections, tiers and value framing you actually heard. A page written from assumptions ships a vague offer to an audience you only assumed was warm.

The method

1. 01

   Try to sell the product one-to-one over calls before you write the sales page, so the page answers the objections, tiers and value framing you heard.

2. 02

   Get 5 to 10 preorders through one-on-one conversations first, then run a preorder offer to the whole list with its own launch sequence.

What it returned

• 5

  5-10 preorders as the threshold before going to the list

• He assumed the free content had warmed people up enough and shipped a vague, confusing offer instead

Sources

• Three reasons product launches failNathan Barry · nathanbarry.com · Product/audience fit · 2014-03-18
• How Samuel Hulick made over $37,000 with his self-published bookNathan Barry · nathanbarry.com · What would Samuel do differently? · 2014-06-09