3 builders who never spoke to each other

Presell the course before you record it

Open orders for teaching material that does not exist yet, then make it for the people who bought. The sales count answers whether the topic is wanted, and the money covers the cost of producing it.

The method

1. 01

   Presell the first version of a course at a real price, then reinvest that money into turning it into a platform.

2. 02

   Take money for the course before you have made it, and use the presale revenue to fund the build.

3. 03

   Sell the course before recording it and let the number of buyers tell you whether to build it.

4. 04

   Let requests decide what you make next: when people ask you directly for a specific thing, presell that instead of guessing at a topic.

5. 05

   Open pre-orders on a course before it ships so the pre-launch revenue lands in the same month as launch day revenue.

What it returned

• 1,000

  Alex Vaughtton presold NocodeHackers courses for 1,000 euros and the platform later reached 13,000 euros in revenue.

• Marc Lou was preselling a course on making launch videos that spread.

• Before producing his first course, Ran Segall sold it in advance to size up demand.

• Janelle Allen pre-sold a course on email marketing because people had asked her for it directly.

Sources

• 2020 Year In Review | Corey HainesCorey Haines · corey.co · What went well this year? · 2021-01-01
• No-Code: Custom GPTs, Getting Early Users, Million-Dollar Businesses - Trends.vcAlex Vaughtton · trends.vc · 🛠 How to Build No-Code Businesses · 2023-12-27
• Education Platforms: Gamification, Income Share Agreements, UpskillingRan Segall · trends.vc · ☁️ Opportunities · 2022-05-07