2 builders who never spoke to each other
Tell early buyers what is still coming
Publish the schedule of what lands after launch so the people who bought first can watch the thing grow under them. Rob Hope promised a bonus lesson every fortnight for six months after a soft launch, and Guillaume Moubeche deliberately holds features back to release into a new cohort right after a deal closes.
The method
- 01
Publish the schedule for what is still coming so early buyers can see the thing they bought is going to keep growing.
- 02
Hold features back and ship them immediately after the lifetime deal launch to keep the new cohort talking about the product.
What it returned
Show Them promised one new bonus lesson every two weeks for about six months after the soft launch.
Sources
- Show Them has soft launched - Rob HopeRob Hope · robhope.com · 2024-12-04
- Lifetime Deals and SaaS Businesses – The Bootstrapped FounderGuillaume Moubeche · thebootstrappedfounder.com · The 30/100 Split · 2021-04-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in product
- Give away a tool that pulls its own audience7 unconnected
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- Cap the hours and let the ceiling design the business6 unconnected · contested
- Set the bar for writing code deliberately high6 unconnected
- Buy nothing until there is revenue6 unconnected