a single source, nothing corroborates it
Trade your help for equity instead of a fee
Rather than selling a course to a large audience, take the same expertise to founders already turning over a few million and work for a share of the business. The authority built in public is what makes them apply to you.
The method
- 01
Rather than selling courses or coaching to a large audience, go to founders of companies already turning over a few million and offer to help them grow in exchange for equity instead of a fee.
What it returned
- $1M
The target range given is businesses on $1M to $10M in revenue, with no cash charged and no cash invested. Jakob calls the playbook genius and says Hormozi has founders applying to work with him and handing over serious equity.
Sources
- The Hormozi Playbook – Jakob GreenfeldAlex Hormozi · jakobgreenfeld.com · Step 2: Turn Authority into Equity · 2023-06-12
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in sales
- Charge for it before it exists6 unconnected
- Book the buyer calls before you write any code6 unconnected
- Package more of what you own into sellable slots6 unconnected
- Interview customers when sales stall, not buy traffic5 unconnected
- Borrow credibility from the customers you have5 unconnected
- Keep a named list of dream accounts and work it5 unconnected