a single source, nothing corroborates it
Recruit volunteers as your field sales force
Enthusiasts will canvass their own cities unpaid if the product needs no training to use. Designing for zero training is what makes the volunteer model work at all.
The method
- 01
Recruit enthusiastic volunteers as your field sales force and build the app so it needs no training, which is what makes that model scale.
What it returned
Dozens of students canvassed their own cities unpaid and produced accurate solar assessments with no real training using the app, qualifying homeowners whose details routed automatically to buying companies
Sources
- Closing SolarList: a cleantech post-mortem - Tyler TringasTyler Tringas · tylertringas.com · Great progress and a big mistake · 2014-11-14
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in sales
- Charge for it before it exists6 unconnected
- Book the buyer calls before you write any code6 unconnected
- Package more of what you own into sellable slots6 unconnected
- Interview customers when sales stall, not buy traffic5 unconnected
- Borrow credibility from the customers you have5 unconnected
- Keep a named list of dream accounts and work it5 unconnected