a single source, nothing corroborates it
Give whoever sells for you an actual script
Write down what the seller should say and how it should sound, including the sensory detail that puts the buyer inside the experience. Enthusiasm and scarcity are learnable lines, not personality traits.
The method
- 01
Give your sellers an actual script: sound genuinely excited, imply the buyer will miss the event of the year, and describe the experience in sensory detail.
What it returned
Justin's coaching notes for teenage ticket reps told them to paint a mental picture of huge lights and huge sound.
Sources
- What raves and software have in commonJustin Jackson · justinjackson.ca · In grade 12, I put on a rave in my hometown · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in sales
- Charge for it before it exists6 unconnected
- Book the buyer calls before you write any code6 unconnected
- Package more of what you own into sellable slots6 unconnected
- Interview customers when sales stall, not buy traffic5 unconnected
- Borrow credibility from the customers you have5 unconnected
- Keep a named list of dream accounts and work it5 unconnected