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independence2 unconnected
applies to

b2b, no audience needed

assumes $100 and up

outcome not stated

confidence

high

evidence

2 claims · 2 articles · 2 receipts

window

these articles carry no publication dates

2 builders who never spoke to each other

Make the client want to come back

Repeat work needs only two of good, pleasant and punctual, so decide which two you can hold reliably and protect them. Over-communicating is the cheapest of the three to guarantee, particularly when none of the work happens in the same room.


The method

  1. 01

    Repeat client work needs only two of three things, good work, being pleasant to deal with, and delivering on schedule, so shore up whichever two you can hold reliably.

  2. 02

    With clients, get on the front foot and make over-communicating your standing policy, particularly when none of the work happens in the same room.


What it returned

  • Justin quotes Neil Gaiman, whose point is that clients tolerate an unpleasant supplier who is good and punctual, forgive lateness from someone good and likeable, and accept lesser work from someone punctual and enjoyable.

  • Hillman spent most of his early career working virtually and says his client policy became to over communicate.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.