a single source, nothing corroborates it
Peg a new edition to whatever just changed
A product with flat sales comes back to life when it is rebuilt around something the market has only just started caring about. Nathan Barry's design handbook was selling ten copies a month until an edition for the new phone operating system took nearly $56,000 in its relaunch month. A second launch of an existing product is also far less work than starting again.
The method
- 01
Revive a product whose sales have flattened by shipping a new edition pegged to a topic that is newly interesting, and launching it again.
- 02
Prefer a relaunch to a new launch: the second time through is smoother, less stressful and far less work.
What it returned
- 10
The App Design Handbook sold 10 copies for $1,190 in October 2013; the iOS 7 re-launch on November 6th produced $55,960 that month, most of it on launch day
Burnout came from running a cohort product, launching a new course and writing two conference talks at once; the Photoshop course's second launch was easy by comparison
Sources
- Should you launch more than once? I’ve got $58,332 as evidence.Nathan Barry · nathanbarry.com · 2014-02-28
- How too many products can hurt your businessNathan Barry · nathanbarry.com · But making products is fun! · 2014-08-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in product
- Give away a tool that pulls its own audience7 unconnected
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- Cap the hours and let the ceiling design the business6 unconnected · contested
- Set the bar for writing code deliberately high6 unconnected
- Buy nothing until there is revenue6 unconnected