a single source, nothing corroborates it
Run the free channel as the consulting funnel
A podcast or a video channel given away for free feeds a consulting practice better than paying for leads does, and client work is a legitimate on-ramp to a teaching business you move demand across to later. Paying people to learn the concepts your product depends on is the same idea run backwards: the education doubles as acquisition.
The method
- 01
Run a free content channel as the top of your consulting funnel rather than paying for leads.
- 02
Use client work as the on-ramp to a teaching business, then move the demand across to the school once it can stand alone.
- 03
Pay people to learn the concepts your product depends on, so education doubles as customer acquisition.
What it returned
Michael Zipursky hosts a podcast and Paul Millerd publishes to YouTube, both cited as lead sources for consulting work.
Ran Segall moved off freelancing and into Flux Academy.
Coinbase pays users who work through lessons on cryptocurrencies and decentralised finance.
Sources
- Consulting: Product Ladders, Scalability, ReferralsDru Riley · trends.vc · ☁️ Opportunities · 2021-08-27
- Play-and-Earn: Digital Scarcity, Economies, Learn-to-EarnDru Riley · trends.vc · 🔮 Predictions · 2021-12-18
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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