2 builders who never spoke to each other

Cut the menu when sales stall

The instinct when nothing is selling is to add, and removing usually works better: concentrate on the few items that already sell, which cuts distraction and gives buyers confidence. Check whether the customer even wants to choose, since a worn-out buyer will pay for the decision to be made for them, and keep only the components that visibly pull traffic or bring in money.

The method

1. 01

   When sales stall, try removing items rather than adding them: concentrating on the few that already work cuts distraction and gives buyers more confidence.

2. 02

   Check whether your prospects even want to choose, and if they do not, sell the decision itself as a done-for-you service instead of handing them a set of options.

3. 03

   Break the product into its component parts and keep only the pieces that either pull in traffic or bring in money, with a believable story for how each one does it, then delete the rest.

What it returned

• 1948

  McDonald's closed for renovations in 1948 and came back with a menu of nine items, after which sales shot up.

• 35,000

  People make over 35,000 decisions a day and are worn out by it. Couples who met through dating apps report being less happy than those who met offline, and matchmaking services such as Book of Love in Atlantic Canada win business by picking the dates for their clients.

• $10k

  He mapped Under the Radar this way while aiming at $10k MRR, marking traffic pieces one colour and revenue pieces another.

Sources

• Choice Paradox - Why We Buy 🧠Katelyn Bourgoin · customercamp.co · Retail & Hospitality Limit the number of choices · undated
• ⭐️ You need a game plan – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · ⭐️ You need a game plan · 2022-03-08