skip to content

← back to the plays

independence3 unconnected
applies to

b2b, no audience needed

assumes $100 and up

outcome not stated

confidence

high

evidence

6 claims · 6 articles · 2 receipts

window

2018-05-01 → 2024-05-15

3 builders who never spoke to each other

Collapse the menu into one offer you can quote

Fix the scope, the feature list and the price in advance so nobody asks for an estimate, and cut a long list of services down to the single one with the clearest return. A defined product shortens the cycle and makes you findable, where a menu leaves you dependent on referrals.

The method

  1. 01

    Sell the build as a productized service with the scope, feature list and price fixed in advance so the buyer never asks for a quote.

  2. 02

    Package your expertise as a single short advisory session on one named subject, so the offer is legible without a proposal.

  3. 03

    Narrow to the single service with the clearest return for the buyer, because a defined offer is what makes you findable and quotable at a higher price.

  4. 04

    Collapse a long menu of services into a few, which makes the offer easier to pitch with confidence.

  5. 05

    Narrow down to a single core offering, since one offer is far easier to explain to a prospect than a range.

What it returned

  • 380

    Freelancers listed at fixed ceilings: 380 euros, $400 for an Amazon store extension, $1,200, and $9,516.

  • Named single-subject advisers include Rebecca Skeete on sales and marketing, Vanessa Paech on online communities, Adrienne Kress on book publishing and Emma Rhoades on workplace culture.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in sales

all sales plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.