3 builders who never spoke to each other

Go live with customers already signed up

Do the selling before the product is finished so launch day starts with revenue rather than an empty dashboard. The people already in conversation with you are the beta, and an audience you have already sold to once is the fastest place to put a new offer.

The method

1. 01

   Sell before the product is finished: doing marketing and sales first means you go live with paying customers on day one rather than an empty product.

2. 02

   Run the beta with the prospects you are already in conversation with, so the first version goes straight to people who have told you they want it.

3. 03

   Launch new products to your paid community first, because you reach those buyers directly with no algorithm, no open rate and no competing offers in the way.

What it returned

• 30

  He ran marketing and sales before WP Engine even had a login screen and launched with 30 paying customers, reaching $1M ARR within 18 months.

• RepairDesk prototyped for four to five months, then opened a beta to prospects already being talked to, and six of them signed up in the first month.

• Welsh lists courses, cohort-based coaching and software as what he sells into that captive group.

Sources

• Maximize Your Online Income With a Creator FunnelJustin Welsh · justinwelsh.me · Relationships are much easier to monetize · 2022-02-26
• The roadmap to Product/Market Fit (PMF)… maybeJason Cohen · longform.asmartbear.com · WP Engine followed the roadmap and became a unicorn · 2023-12-24
• Turning a Personal Problem into a $100k/mo SaaSUsman Butt · failory.com · How did you go from idea to product? · undated