a single source, nothing corroborates it
Open with the buyers who just got burned
Start with whichever group has most recently felt the exposure your product removes, whether that is legal risk or a vendor whose numbers turned out to be fiction. Urgency does the persuading that a feature list cannot.
The method
- 01
Sell verification of someone else's results as a product, and open with the cohort that has just been burned by unverified vendor numbers.
- 02
Open with the buyers who feel legal exposure physically: legal teams, HR and anyone running an acquisition.
What it returned
- 11x
Pitched as ingesting a customer's outcome logs and returning a monthly report on whether the vendor earned its fee, aimed at buyers left exposed after the 11x reporting gap.
Framed as selling to the subpoena-afraid first.
Sources
- AI Employees: Named Personas, Cautionary Tale, Outcome Pricing - Trends.vcDru Riley · trends.vc · ☁️ Opportunities · 2026-05-21
- Blind AI: Idle-Mac Networks, Zero Premium, Discovery Risk - Trends.vcDru Riley · trends.vc · 🔑 Key Lessons · 2026-06-24
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in sales
- Charge for it before it exists6 unconnected
- Book the buyer calls before you write any code6 unconnected
- Package more of what you own into sellable slots6 unconnected
- Interview customers when sales stall, not buy traffic5 unconnected
- Borrow credibility from the customers you have5 unconnected
- Keep a named list of dream accounts and work it5 unconnected