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independence2 unconnected · 1 more author in those circles
standing

contested · 1 claims against 2

applies to

b2b and consumer, no audience needed

mixed results

confidence

high

evidence

3 claims · 3 articles · 2 receipts

window

2023-08-082025-01-14

2 builders who never spoke to each other · contested

Test the idea there, then distrust the verdict

A week of building and one submission is the cheapest way to end an internal argument about whether an idea is real, and that is how Segment settled theirs. The counter is that the visitors are not your market, so a spike proves curiosity rather than demand and a silent thread means your expectations were wrong rather than the idea. Use the reaction to learn what people say, not to count what they will buy.


Where this splits

One founder used a front page hit to prove an idea was real, while two others hold that neither a traffic spike nor silence tells you anything about demand.

2 claims against 1

Cory Zue · Justin Jackson

Neither a spike nor silence tells you about demand

  1. 01Discount traffic spikes as validation, because you cannot tell whether visitors are buyers or merely curious.
  2. 02A quiet launch on Hacker News after months of building in private is usually an expectations failure rather than a product failure, so do not read the silence as proof the idea is dead.
the objection · 1 claimCalvin French-Owen

Launch there to settle whether the idea is real

Settle an internal argument about whether an idea is real by building it in a week and putting it on Hacker News.


What it returned

  • 100

    Segment had about six months of runway and nothing launched. One co-founder argued that 100 lines of JavaScript could never become a company. The week-long build went to the top of Hacker News on the day it appeared.

  • A Hacker News mention spiked traffic to the homepage of Justin's SaaS and converted nobody, since the visitors were not in the target market.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

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