3 builders who never spoke to each other
Ship the silly idea instead of filing it
Small unserious projects reach people that carefully considered ones do not, and they cost days rather than months. Florin Pop made $2,000 in two days from a grid built to visualise progress, Pieter Levels took a browser flight simulator to a million in annual revenue inside 17 days, and Cory Zue's three-day timeline app had been tried by 13,000 people within the year. The downside is a wasted weekend.
The method
- 01
Ship the odd, unserious idea anyway; quirky projects pick up disproportionate attention online and cost little to test.
- 02
A toy product dropped into a live trend can outgrow the serious ones, so release the silly idea rather than filing it.
- 03
A frivolous project you ship in days can reach far more people than a product you deliberate over for months.
What it returned
- $2,000
A grid built only to visualise progress earned $2,000 in two days.
- $1M
A browser flight simulator reached $1M ARR inside 17 days.
- 13,000
Zue's life-timeline app, built in a three-day burst, had been tried by more than 13,000 people within a year.
Sources
- My simple silly idea made $2000 in 2 daysFlorin Pop · florin-pop.com · Conclusion · 2024-09-16
- @levelsio's blogPieter Levels · levels.io · fly.pieter.com, my first vibecoded flight simulator which reached $1M ARR in 17 days · 2025-02-22
- What happened in 2025Cory Zue · coryzue.com · What got done · 2025-12-30
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in product
- Give away a tool that pulls its own audience7 unconnected
- Take many small shots instead of one big bet6 unconnected · contested
- Get it into real hands, or shape it first6 unconnected · contested
- Cap the hours and let the ceiling design the business6 unconnected · contested
- Set the bar for writing code deliberately high6 unconnected
- Buy nothing until there is revenue6 unconnected