a single source, nothing corroborates it
Sign the paying side before you make supply
In a marketplace, secure the buyers and the contracts to monetise them before you switch on lead generation. Inventory you cannot sell is worse than no inventory, because it burns the goodwill that produced it.
The method
- 01
Sign up the paying side of a marketplace before you generate supply, or you will produce inventory you cannot sell.
What it returned
- 300
Around 300 leads were created while the team had not yet vetted companies or put enough purchase agreements in place to monetise them, and the leads arrived from all over the country
Sources
- Closing SolarList: a cleantech post-mortem - Tyler TringasTyler Tringas · tylertringas.com · Great progress and a big mistake · 2014-11-14
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in sales
- Charge for it before it exists6 unconnected
- Book the buyer calls before you write any code6 unconnected
- Package more of what you own into sellable slots6 unconnected
- Interview customers when sales stall, not buy traffic5 unconnected
- Borrow credibility from the customers you have5 unconnected
- Keep a named list of dream accounts and work it5 unconnected