a single source, nothing corroborates it

Keep a few sponsors long and turn down the rest

Sign a small number of advertisers onto running deals rather than refilling inventory every cycle, and refuse anything you do not use yourself. Watch how readers react to each arrangement, disclose it, and drop what they dislike.

The method

1. 01

   Sign a small number of sponsors onto long-running deals rather than filling inventory afresh each cycle, which builds trust with the advertiser and removes the constant hunt for the next one.

2. 02

   Turn down sponsors and affiliate offers for products you do not personally use, and say so, because a recommendation that reads as genuine is worth more than the fee for one that does not.

3. 03

   Watch how readers react to each monetisation attempt and be willing to pull it, and disclose the arrangement, which in some jurisdictions you are required to do anyway.

What it returned

• Brad Barrett has refused significant advertising, sponsorship and affiliate revenue over seven years of building ChooseFI, promoting only finance tools and cards he uses himself.

Sources

• Friday Feature: ChooseFIBrad Barrett · sparkloop.app · #3 - Balancing Profit with Integrity · undated