a single source, nothing corroborates it
Do the blocked customer's task, within stated limits
Where a customer is stuck, doing the work for them beats writing documentation about it, whether that means designing their graphics or installing the plugin. Publishing the boundary of what you will do keeps the offer from becoming unbounded consulting.
The method
- 01
Have support do the customer's blocked task rather than documenting it, design their graphics, install their plugin, with stated limits on scope.
What it returned
He designed book covers in Photoshop for the last two Academy cohorts; the team will FTP a WordPress plugin or fix blog styling, but will not redesign a site
Sources
- How selling a SaaS app like an info-product doubled revenueNathan Barry · nathanbarry.com · Better support · 2014-06-26
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in product
- Give away a tool that pulls its own audience7 unconnected
- Take many small shots instead of one big bet6 unconnected · contested
- Get it into real hands, or shape it first6 unconnected · contested
- Cap the hours and let the ceiling design the business6 unconnected · contested
- Set the bar for writing code deliberately high6 unconnected
- Buy nothing until there is revenue6 unconnected