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independence6 unconnected · 2 more authors in those circles
applies to

b2b, no audience needed

outcome not stated

confidence

high

evidence

11 claims · 10 articles · 4 receipts

window

2010-01-01 → 2025-10-22

6 builders who never spoke to each other

Pick the two numbers you will actually act on

Name a small set of figures the whole business is judged on, ideally one leading number everyone can point at, and let the rest go unwatched. Which ones depends on the model: trials started against trial-to-paid rate, count of individual sales for an education business, or seats at each tier plus departures and their reasons, reviewed monthly rather than discovered at tax time.

The method

  1. 01

    Track only two numbers, trials started per month and the trial-to-paid rate, and if the conversion rate is stable, put all your effort into trial volume.

  2. 02

    Cut down to the two or three numbers that most directly move your business and ignore the rest, because narrowing the focus is what produces the impact.

  3. 03

    Point the whole growth team at one number, such as self-serve revenue, rather than separate departmental metrics.

  4. 04

    Record four figures month by month: how many customers sit at each price tier, how many left and what each departure was tied to, the net change, and how many trial visitors came back plus how often.

  5. 05

    Watch forward-looking growth numbers monthly, customers added and email subscribers gained, instead of discovering at tax time whether the year beat the last one.

What it returned

  • 75%

    Transistor's trial-to-paid rate sits steadily at 75%, which is why new trials are the company's single lever on revenue.

  • 1,000

    He set 1,000 Swipe Files members as the level that would remove any need for consulting, and tracked 169 members as 16.9 percent of the way there.

  • 2,513

    Justin's store made 2,513 sales in 2017, taking revenue from $146,000 in 2016 to $190,000, split as $75,000 Marketing for Developers, $54,000 MegaMaker Club, $44,000 Tiny Wins, $1,300 Jolt.

  • Transistor tracks new trial signups daily in a #marketing Slack channel.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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More in other

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.