a single source, nothing corroborates it
Change one variable per campaign
Test the niche, then the message, then the list source, rather than adjusting everything between sends. Find the single stage where the funnel is losing people and fix that one.
The method
- 01
Treat the campaign as a test of the niche, the message and the list source in turn, so you learn whether the problem you are pitching is one they actually feel.
- 02
Find the single bottleneck in the funnel and fix that, rather than adjusting everything between sends.
Sources
- Episode 144: How To Get to $200K/Yr With Automated, Value-First Outreach at Scale - Double Your FreelancingZach Swinehart · doubleyourfreelancing.com · AI-Generated Summary: · 2024-09-02
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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