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independence2 unconnected
applies to

b2b, no audience needed

assumes $100 and up

outcome not stated

confidence

high

evidence

2 claims · 2 articles · 0 receipts

window

2014-01-112014-01-11 · nothing since 2014

2 builders who never spoke to each other

Ask about the last time it actually happened

Replace the hypothetical question with one about a real event: has the thing ever gone down, what did that do to your week, did you go looking for an alternative. Letting the other person talk and then asking what they deal with every day gives you the hook for a later conversation about hiring you.


The method

  1. 01

    Let the other person talk and then ask what problems they deal with every day, because that answer is the hook for a later conversation about hiring you.

  2. 02

    Swap the hypothetical for questions about a real outage: whether the product has ever been unavailable, how that felt, what it did to their productivity, and whether they went looking for something else.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in sales

all sales plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.