3 builders who never spoke to each other

Run the webinar as an evergreen programme

Record it once and start it every fifteen minutes on demand, because scheduling a live session costs you most of the attendance. Then push the same asset through social, paid, email and partner lists rather than treating it as a single event that happened.

The method

1. 01

   Wrap one asset in a repeatable programme: run a webinar and push it through social, paid, email and partner lists rather than publishing once.

2. 02

   Pre-record the webinar and run it on demand rather than live, because scheduling costs you attendance.

3. 03

   Run webinars in the browser with no install, and use the same setup for automated replays and for onboarding sessions.

What it returned

• Webinar programmes are the named example of uniting several channels behind a single piece of content.

• Greg's on-demand webinar starts every fifteen minutes and about half of registrants attend, against roughly a fifth when he ran it live.

• Demio is his pick because it runs browser-side and handles live, automated and onboarding webinars.

Sources

• SaaS Marketing Tools | Corey HainesCorey Haines · corey.co · Webinar · 2018-09-01
• S02 Episode 3: How to Value Your Funnel with Greg Hickman - Double Your FreelancingGreg Hickman · doubleyourfreelancing.com · S02 Episode 3: How to Value Your Funnel with Greg Hickman · 2018-05-01
• 📱 How a $2M/Year Job App Grew Using Unconventional Marketing Tactics? - Trends.vcDru Riley · trends.vc · 🎧 Listen To · 2025-10-22