2 builders who never spoke to each other

Count reps instead of chasing outcomes

Pick the two or three skills everything else depends on, set a target number of attempts, record the baseline and refuse to look at the metrics until the count is done. A fixed publishing cadence also settles the endless deliberation between competing ideas, and shipping something weekly beats polishing one thing.

The method

1. 01

   Write down where you are starting before a long push, and refuse to read the metrics until the rep count is done.

2. 02

   Aim for a large number of mediocre videos rather than a good first one; the volume target is what gets you past the fear of being judged.

3. 03

   Fix a publishing cadence so you stop deliberating between competing ideas: one article a week, one video a week, one project every two weeks.

4. 04

   Pick the two or three skills that everything else depends on, and count reps in them instead of chasing outcomes.

5. 05

   Commit to putting something into the world every week as a defence against polishing forever, counting a finished post as shipping when there is no product to release.

What it returned

• 2024

  Baseline recorded in September 2024: blog around 8k visits a month, YouTube around 38k views a month, projects earning $3-4,000 a month.

• 100

  Adopted the idea of shipping 100 rough videos, citing MrBeast and PewDiePie's early output.

• 1

  Writing and video budgeted at 1-2 days, leaving about 8 days per fortnight for building.

• 100

  Targets of 100 articles, 100 videos and 100 projects, on the basis that storytelling, marketing, sales and thumbnail design come along with them.

Sources

• 100 Scrappy ThingsFlorin Pop · florin-pop.com · The starting point · 2024-09-03
• First week on YouTubeFlorin Pop · florin-pop.com · The struggle · 2019-11-13
• My $1m actionable planFlorin Pop · florin-pop.com · The (current) plan · 2024-09-13
• The Art of Working AloneCory Zue · coryzue.com · Shipping Weekly · 2017-04-07