4 builders who never spoke to each other

Put a one-minute video of your face in the message

A short recording saying who you are and what you would change carries more than the same words typed, because it proves a person made it for this recipient. Four builders use it at different points, in a cold pitch postscript, as a walkthrough of the prospect's own page, and triggered off every new signup.

The method

1. 01

   Add a postscript containing a one-minute personal video that says who you are and why you want to work with them specifically.

2. 02

   Record a short personalised video for the prospect, ideally showing the specific improvements you would make to their existing page or campaign.

3. 03

   Record one video that works for every prospect instead of filming each one individually, which shortens the nurture stage without the per-lead cost.

4. 04

   Record a personal video for every single person who signs up, triggered off your CRM.

What it returned

• The video postscript produced two career-defining relationships, three case studies and substantial income for Maguire.

• Haines names Bonjoro as the tool for this and calls one-to-one video a must for every product, for conversion as well as retention.

Sources

• SaaS Marketing Tools | Corey HainesCorey Haines · corey.co · CRO · 2018-09-01
• How to Get Clients Through Cold Outreach (Templates & Tools Included!) - Double Your FreelancingAnnie Maguire · doubleyourfreelancing.com · What should I say in my cold email? · 2022-05-02
• Episode 88: How Delia Monk earned $100,000 in *Her First Year Freelancing* (!!) From Cold Agency Outreach - Double Your FreelancingDelia Monk · doubleyourfreelancing.com · AI-Generated Summary: · 2023-10-23
• Episode 144: How To Get to $200K/Yr With Automated, Value-First Outreach at Scale - Double Your FreelancingZach Swinehart · doubleyourfreelancing.com · AI-Generated Summary: · 2024-09-02