3 builders who never spoke to each other · contested
Get on the podcasts and expect nothing certain
One appearance on a very large show pushed a maker's monthly revenue to a record he credits directly to it, which is the argument for treating long interviews as distribution rather than publicity. The counter measurement is precise: an episode on a well known founder show produced about two hundred and fifty new followers, a thirty percent rise, and no other benefit its guest could identify. The format at least lets you go deep on your subject, and the appearances are worth linking from your own channels either way.
Where this splits
One maker credits a single large podcast appearance with a record revenue month, while another measured only follower growth of no identifiable commercial value.
2 claims against 1
Justin Welsh · Pieter Levels
A big podcast appearance is a distribution channel
- 01One appearance on a very large podcast can push revenue to a new high, so treat long interviews as a distribution channel and not as publicity.
- 02Get onto podcasts and interviews where the format lets you go deep on your subject, and link those appearances back from your own channels.
Podcast appearances bring followers, not revenue
Do not expect a popular podcast appearance to move revenue; the measurable result is usually follower growth of unclear commercial value.
What it returned
- $420,000
Monthly revenue record of $420,000 credited to the Lex Fridman appearance.
- 250
Zue's Indie Hackers episode produced roughly 250 new Twitter followers, about a 30% increase, and he could not identify any other concrete benefit.
Sources
- How to Sell Yourself (without being salesy)Justin Welsh · justinwelsh.me · Principle 4: Build Authority · 2023-07-01
- @levelsio's blogPieter Levels · levels.io · I hit a new $420,000/mo revenue record thanks to the Lex Fridman podcast · 2024-09-22
- Place Cards, Profits, and my 15 Minutes of Internet FameCory Zue · coryzue.com · Me · 2020-03-01 · dissenting
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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