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independence3 unconnected · 1 more author in those circles
applies to

b2b, no audience needed

confidence

high

evidence

4 claims · 4 articles · 4 receipts

window

2022-08-09 → 2024-03-17

3 builders who never spoke to each other

Get onto the roundup your buyers already read

Four founders trace real revenue to being included in somebody else's list rather than to anything they published. Inclusion in a well known industry roundup was named as one of two turning points for one product; a maker's video comparing five starter kits produced unprompted sales for another; a small non-English newsletter delivered a first customer from a country its founder had never marketed to. A mainstream write-up naming you as the alternative to the incumbent then becomes a line you reuse in your own copy indefinitely.

The method

  1. 01

    Getting listed on the definitive roundup that your buyers already consult is worth more than any campaign, so work out which list that is and get on it.

  2. 02

    A single mention in a maker's YouTube round-up video moves sales, which is an argument for courting those creators deliberately.

  3. 03

    Small and non-English newsletters reach buyers your own channel never touches, so take the coverage when it is offered.

  4. 04

    A mainstream press mention that names you as the alternative to the incumbent becomes a line you reuse in your own copy indefinitely.

What it returned

  • The founder names being included in Brian Dean's list of SEO tools, alongside reaching product market fit, as the turning point for Seomator.

  • A video listing five starter kits included his product and produced new sales, unprompted.

  • A Korean newsletter mention delivered his first Korean customer, and MDX.one was later featured in the NoCodeDevs newsletter.

  • Fathom cites its Fast Company writeup as a recommended replacement for Google Analytics, alongside a customer list including IBM, Github, Bootstrap and Buffer.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

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