a single source, nothing corroborates it
Use every list you already have access to
A launch is not limited to your main list: the niche newsletter you publish, the addresses captured inside a free app, and a friend willing to mail their own readers are all distribution you already hold. Each reaches people who never saw the build-up and costs nothing but the ask.
The method
- 01
Ask a friend to promote your launch to their mailing list or social following, treating a borrowed audience as a channel in its own right.
- 02
Feature the launch inside the regular issue of the niche newsletter you already publish, alongside the usual tips.
- 03
Mine the email list captured inside your free app, and pair a discount on that app with a mention of the new product.
What it returned
- 1,000
iOS Design Weekly, about 1,000 subscribers at the time
- 1,600
OneVoice Lite in-app list of 1,600 subscribers, emailed with a $50-off OneVoice sale plus a small mention of the book
Sources
- What's on your hard drive?Justin Jackson · justinjackson.ca · What should you do? · undated
- What I learned selling $6,000+ of my ebook today.Nathan Barry · nathanbarry.com · The Launch Strategy · 2012-09-04
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected