a single source, nothing corroborates it
Get quotes by sending the part that fits that person
Opening with a request for a sales-page endorsement performs badly, so the first email carries only the section relevant to the recipient and asks what they think. Permission to quote is requested after a warm reply, which is why practitioners who know you only through email still say yes.
The method
- 01
Ask for a testimonial by sending the single section most relevant to that person and asking what they think, then request permission to quote only after they reply warmly
- 02
Ask people you have only ever emailed: practitioners in most niches will provide a quote if you ask politely
- 03
Never open the outreach by asking for a quote for your sales page
What it returned
Trim the excerpt short, optionally link the full book, and follow a positive reply with the permission request
Sacha got a testimonial from Hiten Shah, whom he knew only through email, and one from Reddit's co-founder
Described as producing terrible results
Sources
- $39k in eBook Sales Part 2: Design, Testimonials, and TrafficNathan Barry · nathanbarry.com · Getting Testimonials · 2012-10-08
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected