6 builders who never spoke to each other
Generate one page for every row in your data
If you hold structured data, a single template can produce thousands of indexed pages aimed at queries that individually get few searches and collectively get many. Builders here shipped a page per podcast, per user type, per keyword, per template and per job to be done, all off one shape. The internal sell is the hard part: committing a year to thousands of near-identical pages looks absurd until the traffic lands.
The method
- 01
Use automation to spin up hundreds or thousands of pages off one dataset, aimed at long tail queries that individually get few searches but add up.
- 02
If you already hold structured data, generate thousands of ranking pages off one template instead of writing blog posts one at a time - competitors without the data have no cheaper option.
- 03
Generate pages at scale from a structured data set to build search traffic, rather than writing each page by hand.
- 04
Generate a programmatic landing page per entity in your database with automated sitemaps and cross links between the pages. Podscan is building at least 200,000 pages for shows above 1,000 listeners, or with 500 ratings and up across platforms.
- 05
Build a separate landing page for each type of user you serve, and generate them programmatically rather than one at a time.
What it returned
- 178,472
Google sent Failory 178,472 users in December 2022 and 97,450 of them arrived on a programmatically built page.
- 200,000
At least 200,000 podcast landing pages, covering shows above 1,000 listeners, or with 500 ratings and up across platforms
All filter combinations together give Nomad List several thousand indexed pages.
Zapier and Tripadvisor are cited as having scaled this way, and Ticker Nerd planned to follow.
Sources
- July 2021: Retrospective & Income ReportBhanu Teja · bhanuteja.dev · Plans for August · undated
- Veed, Miro and Canva's strategy in one lineHarry Dry · Marketing Examples · Veed, Miro and Canva's strategy in one line · undated
- How Chamaripa turned celeb heights into shoe salesHarry Dry · Marketing Examples · How Chamaripa turned celeb heights into shoe sales · undated
- How step by step keyword research led to an SEO goldmineHarry Dry · Marketing Examples · Keyword Research · undated
- How Nomad List dominates longer tail keywordsHarry Dry · Marketing Examples · In summary · undated
- Breaking my Own Rules – The Bootstrapped FounderArvid Kahl · thebootstrappedfounder.com · Breaking my Own Rules · 2024-12-20
- 🐴 Godfather of AI 🕒 3-3-3 Method 🚀 Product Launch ListLuciano Viterale · trends.vc · 🌟 Founder of the Week · 2023-06-06
- How We Get 97,450 Users/Mo with Programmatic SEONicolás Cerdeira · failory.com · What is Programmatic SEO? · undated
- Product-led marketing - by Kyle Poyar - Lenny's NewsletterKyle Poyar · lennysnewsletter.com · 1. Organic search and SEO · 2023-03-28
- 2020 Year in ReviewPreetam Nath · preetamnath.com · SEO experimentation to 180,000 monthly impressions on Google · 2020-12-27
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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