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independence6 unconnected · 1 more author in those circles
applies to

b2b, no audience needed

confidence

high

evidence

13 claims · 10 articles · 4 receipts

window

2020-12-272024-12-20

6 builders who never spoke to each other

Generate one page for every row in your data

If you hold structured data, a single template can produce thousands of indexed pages aimed at queries that individually get few searches and collectively get many. Builders here shipped a page per podcast, per user type, per keyword, per template and per job to be done, all off one shape. The internal sell is the hard part: committing a year to thousands of near-identical pages looks absurd until the traffic lands.


The method

  1. 01

    Use automation to spin up hundreds or thousands of pages off one dataset, aimed at long tail queries that individually get few searches but add up.

  2. 02

    If you already hold structured data, generate thousands of ranking pages off one template instead of writing blog posts one at a time - competitors without the data have no cheaper option.

  3. 03

    Generate pages at scale from a structured data set to build search traffic, rather than writing each page by hand.

  4. 04

    Generate a programmatic landing page per entity in your database with automated sitemaps and cross links between the pages. Podscan is building at least 200,000 pages for shows above 1,000 listeners, or with 500 ratings and up across platforms.

  5. 05

    Build a separate landing page for each type of user you serve, and generate them programmatically rather than one at a time.


What it returned

  • 178,472

    Google sent Failory 178,472 users in December 2022 and 97,450 of them arrived on a programmatically built page.

  • 200,000

    At least 200,000 podcast landing pages, covering shows above 1,000 listeners, or with 500 ratings and up across platforms

  • All filter combinations together give Nomad List several thousand indexed pages.

  • Zapier and Tripadvisor are cited as having scaled this way, and Ticker Nerd planned to follow.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

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