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independence5 unconnected · 1 more author in those circles
applies to

b2b and consumer, no audience needed

outcome not stated

confidence

high

evidence

7 claims · 6 articles · 4 receipts

window

2016-10-17 → 2024-04-23

5 builders who never spoke to each other

Get several channels out of one piece of work

Run the blog, the newsletter and the show off the same writing rather than as three separate efforts, then cut quotes for social, republish elsewhere, record it and expand it into a chapter. Add a format when a reader tells you the current one shuts them out, and retell the same experience in every medium you can manage rather than looking for a new subject.

The method

  1. 01

    Get several channels out of one piece of writing: cut quotes for social, republish it elsewhere, record it as an episode, then expand it into a chapter.

  2. 02

    Run blog, newsletter and podcast as one pipeline off the same writing rather than three separate efforts.

  3. 03

    Put the same expertise out in several formats at once, writing, speaking and teaching, rather than choosing one medium.

  4. 04

    Retell how you did it in every format you can manage, one to one, written, podcast and webinar, and treat that repetition as the audience-building work.

  5. 05

    Add a format when a reader tells you the current one excludes them. Kahl started the podcast after a reader said they had dyslexia, then added video by pointing a camera at the podcast recording.

What it returned

  • 1000

    The founders set themselves a target they called Mission 1000: pass on first-hand experience to a thousand people through conversations, writing, podcasts and webinars.

  • 2019

    Every Yo! Podcast intro and outro since 2019, collected as a two hour Spotify playlist.

  • Paul Jarvis describes reusing a single blog post as pull-quotes, then as a guest post or Medium piece, then as a podcast episode, then as book material.

  • Seth Godin publishes across writing, speaking and teaching, and Wes Bos pairs courses with conference talks on web development.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in seo

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.