a single source, nothing corroborates it

Bid per click and keep the pool the right size

On a first professional network campaign, bid per click rather than per thousand impressions: early click-through is around one in a thousand, the suggested impression bid usually runs higher, and an accidental impression is far more common than an accidental click. Watch the live audience estimate while setting filters, since the platform refuses to run against too few people, roughly five thousand matching profiles. If the pool is too small switch on audience expansion so near matches are served too, and turn off delivery to placements outside the feed so third party sites cannot pad your impression count.

The method

1. 01

   Bid per click rather than per thousand impressions on a first campaign: early clickthrough rates are low, the suggested impression bid usually runs higher, and an accidental impression is far more common than an accidental click.

2. 02

   Use the live audience-size estimate while setting filters to check the pool is neither too wide nor too narrow, because the platform refuses to run campaigns aimed at too few people.

3. 03

   If your filters leave the pool too small, switch on audience expansion so the platform also serves people whose profiles resemble your filters without matching exactly.

4. 04

   Turn off delivery to placements outside the feed so third-party sites do not pad your impression count.

What it returned

• 0.1%

  Expect a clickthrough rate around 0.1%, or one click per thousand impressions.

• 5,000

  He estimates the undisclosed LinkedIn minimum at roughly 5,000 matching profiles.

Sources

• How to Use LinkedIn Sponsored Content to Get Sales LeadsGreg Kogan · gkogan.co · Set Up and Run the LinkedIn Sponsored Content Campaign · 2016-06-10