5 builders who never spoke to each other

Cut one long piece into weeks of social posts

Treat the long thing you already made, an episode, an essay, a video, as raw material and run it through a fixed set of formats to produce a run of social posts, spread over the following weeks rather than published together. Mining the first platform to stock the second removes the daily question of what to write and keeps every post inside the same overall subject.

The method

1. 01

   Break that one piece into four to six social posts by running it through a fixed set of formats, which removes the daily question of what to write about.

2. 02

   Spread those derived posts across the following four to six weeks rather than publishing them together, so you rotate through sub-topics while staying on one overall subject.

3. 03

   Run one idea through a five-stage refinement chain: try the raw material out live the way a stand-up tests jokes at a tiny venue, tighten it into the newsletter, then into a podcast or edited video, then into a blog post, then syndicate that post elsewhere.

4. 04

   Run one idea through every format you have: the long episode, a two-minute video, a visual piece, and a detailed blog post that links back to the rest.

5. 05

   Treat the episode as the raw material and cut it into the formats that do spread: short video and written posts.

What it returned

• 12,000

  Welsh schedules the story version for the Monday immediately following each newsletter send, and credits the wider system with adding about 12,000 LinkedIn followers a month.

• 1

  A recurring theme about showing up consistently exists as a 1 hour 45 minute episode, a two-minute video, a hand-lettered image for Twitter and Instagram, and a long-form post

• The six formats Welsh reuses are a story, an observation, a thread, a contrarian take, a then-and-now comparison and a list.

• One episode is repurposed into a written post, a tweet thread, and summarised clips posted to both Twitter and LinkedIn.

Sources

• [Coaching: Brad #17] Setting Boundaries with Clients and Time Management + Open Communication - Double Your FreelancingZach Swinehart · doubleyourfreelancing.com · AI-Generated Summary: · 2024-03-29
• Going independent (2016 year in review)Justin Jackson · justinjackson.ca · A content funnel · undated
• The Hub and Spoke Content Model for Social MediaJustin Welsh · justinwelsh.me · Step 2: Chop your Hub content into 4-6 relevant Spokes · 2022-07-09
• How to fix podcasting’s critical flawNathan Barry · nathanbarry.com · A practical example · 2018-10-22
• A One-Size-Fits-All Social Media StrategyAmanda Natividad · sparktoro.com · Once you gain traction and have a repeatable process for content creation, expand to your next social media platform. · 2024-06-19
• How to Plan Your Year In 4 Easy StepsPreetam Nath · preetamnath.com · Actions · 2020-12-20